Monthly Archives: August 2016

Local SEO – A Trip to Pasadena

We Took A Trip to Los Angeles to Find Out More About Local SEO

Located on the west coast of the United States, Los Angeles is one of the biggest and busiest cities in the world. In fact, it happens to be the largest town in the state of California, USA. Being the second largest city in America, LA is regarded as an Alpha World City because of its large number of residents with diversified nationalities and cultures.

The city is a busy business hub hosting a broad range of industries including entertainment, fashion, education, science and technology, international trade and media. However, it’s popularly recognized internationally because of the fashion and entertainment industry.

Having such potential, Los Angeles is an ideal place to locate your business so as to take advantage of the busy traffic. But setting up a permanent shop without having any internet presence will not bring you the desired profits. It is therefore recommended for your business to have a website that has local SEO.

SEO or search engine optimization is an applied method that is used to help in building the ranking of a web page with popular search engines such as Google, Bing, and Yahoo.

Local search engine optimization happens to be one of the most vital components of long-term online success. While most firms consider a national campaign as more viable, the potential benefits of local SEO especially in a city with much potential like Los Angeles cannot be downplayed.

The most popular search engine Google provides users with more personalized results. This means that the results received by the potential customers will give them the highly ranked establishments in their locality. For example, if you opt to search for something generic like ‟bed and breakfast” you will most probably receive results for bed and breakfasts within your city and tiny results for bed and breakfasts in a different state. In other words, local SEO is the ideal way of promoting your business or website in a particular region or city.

a screenshot of a search of bed and breakfast

By using local SEO in Los Angeles, you will be able to target potential users who live near you or who can be found in LA.

Improving your ranking for such terms is necessarily what local SEO entails both for the short-term and long-term benefits of your business. Below are more reasons as to why you should go for local search engine optimization, and for all you lawyers out there, do not miss this legal marketing company

High return on investment

Compared to other modes of advertisements such as leaflets and local papers, local SEO ensures that you cut your advertising costs since you only reach your clients when they want your products or services and not when they don’t. This, therefore, makes local SEO both cost effective and efficient thus increasing your ROI at a faster rate and a higher percentage as compared to other modes of advertisement.

Increase your business visibility

Nowadays the majority of consumers buying your products or services need them to be delivered to their doorsteps promptly. This makes it more probable for buyers to look for local sellers. The first thing that they will do is to go online and search for a local supplier. Optimizing your website for local searches will make it possible for you to be ranked highly in the search engine results pages and be easily found.

Less competition

With local SEO, you can keep your game in check. The competition on a global scale is very tight, and you might not be able to take on large organizations. However, by going local, you will have fewer competitors to deal with which will make it easier for you to show in the search results.

Mobile internet growth

More and more local clients are continuously using mobile apps and cell phones to locate the best local businesses while they are around areas that they are not familiar with. Considering the high turnout of tourists and visitors in Los Angeles, this can work out for business websites that have local SEO.

Award Constituent

The company we set off to visit in sunny Southern California is, you guessed it, is a local seo company located in a suburb of Los Angeles, CA – known as Pasadena. This is also the location of their company headquarters, where we had the pleasure of meeting their President and CEO, Devin Schumacher. Their Pasadena  online marketing company has clients from all other the country and specializes in helping small businesses get more visibility on Google.

Please email us to vote for SEO Firepower to be in the finals for business of the month award.


Having gone through the article, I am sure that you have all the reasons to switch to local SEO. Los Angeles is such a populated and busy city that your business can thrive in and be very lucrative.

Considering the fact that many potential clients nowadays opt for the internet as opposed to directories and newspapers, it would be in your best interest to go for local SEO as an alternative to your advertising. This mode of marketing and advertising is paramount since you can interact with your local clients at the opportune time when they are in need of your products and services.

Try out local SEO and witness your profits growing exponentially.

Website Design 101

Web design involves blending ideas into an eye-catching website. This may seem simple, but it encompasses technical skills such as graphic design, authoring, interface design and search engine optimization. You may be interested in creating a website, or looking for ways to improve your site. These are interesting facts you need to know.

Your website design influences where users will focus on

A great website design is one which has a scan able and clear layout. This is because users are always in search of specific information; the quicker they find what they’re looking for, the better your website will be. Using heat maps and analytic tools in your web design will enable you to know which buttons and links are accessible and improve on them.

Using template can be restrictive

Models are useful because they allow people with little or no coding knowledge to create a website. However, examples include bloated code and unnecessary design elements. This means that use of the models will make it difficult to bring changes on your site.

Using videos and images on your website can have a positive or negative impact.

There is no doubt that pictures and videos are high since they increase your website performance. However, media will also slow down the loading time of the site if they are too large. When using a video or an image always make sure that you optimize the media for your website.


Web design process should cater for a site’s future needs

While creating a website, it’s important to consider future needs. This strategy means that you have to develop your site such that it’s possible to make various changes as time continues. For instance, at some point in time, you may wish to include widgets or plugging, your website should be flexible enough to allow you to do so.

Final thoughts:

Web design is a tedious process since it requires various technical skills. However, a great web design is an inevitable element of your website success.